River llegó a un acuerdo por dos años con BBVA Banco Francés, a cambio de 7.000.000 millones de dólares y el 50% de la recaudación de los partidos que jugará frente a Boca.
A partir de junio de 2012, el conjunto de Núñez lucirá un nuevo sponsor en la camiseta. Luego de finalizar el vínculo con Petrobras, cuyo pago anual es de 2.500.000 de la moneda estadounidense, la banda roja tendrá la misma publicidad que el rival de toda la vida.
Además del dinero convenido, se llevarán a cabo dos superclásicos (con fecha y lugar a definir) y hasta se maneja el rumor de que podrían disputarse en España, debido a que la entidad bancaria es el principal patrocinante de la liga de ese país.
En consecuencia, River tendrá un ingreso mayor -a pesar de estar enla B Nacional- que desde 2006, cuando la empresa petrolera comenzó a ser el sponsor de la casaca millonaria.
Por Germán Balcarce
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